Logo Design for Non-Designers
A Microblog Series
Hey everybody! 👋
In my experience of designing Logo and Identity Systems, I have had the fortune of interacting with a lot of clients. Those clients were typically Co-founders, CXOs, Marketing Leads and such.
I also noticed some things in most of those interactions:
👉 They will have limited or no idea about what a typical outcome may (or should) look like
👉 They find it difficult to envision if the Designer/ Agency can translate their vision into an Identity System
👉 Naturally, they will feel reluctant before starting the project
Many of them even shared similar concerns during or at the end of the project. And honestly, I get it.
This series is the result of such conversations. I intend to provide you with a simple yet effective overview of a Logo Design project.
It doesn’t matter if you are a Non-Designer or a Designer. By the end of the series, you will learn about:
✅ What a typical Logo Design project outcome looks like
✅ The role you (as a CXO, Co-founder, Marketing Lead) play in a Logo Design project
✅ How to Hire a Designer or an Agency to design your Logo, with confidence
Let’s begin with:
